With the BlackBerry® Independent Software Vendor (ISV) Alliance Program, you get all the resources, support and tools you need to develop and sell innovative, market-driven applications for BlackBerry users. This program is for you if your company develops, markets and sells commercial software, including off-the-shelf wireless applications, customised applications for specific business requirements and advanced development tools for other BlackBerry developers. Members in this program offer applications ranging from large-scale sales force automation systems to games and ringtones.

The tools and support offered through the BlackBerry ISV Alliance Program give you the resources you need to successfully create, market and sell software that mobilises BlackBerry customers.

Membership benefits include:

• Application development support with dedicated technical resources
• Access to preview and beta software
• Product support, such as special pricing on software and free smartphone(s)
• Marketing support, including marketing materials, joint branding opportunities, sales leads and complimentary listing in the Partner Solutions Directory and the annual BlackBerry Solutions Guide
• Sales support, including assistance from the Research In Motion (RIM) Business Development team, access to comprehensive sales support resources and the opportunity to post online application demonstrations in the Mobile Solutions Center
• Training support with access to online training and the opportunity to participate in classroom training

There may be another program that's better suited to your business goals. Learn about the BlackBerry Solution Provider and BlackBerry System Integrator Alliance Programs. If you're not ready to join an Alliance program but you're still looking for development support, visit our Developer site for access to free developer tools and resources.